 After presenting results of an evaluation study about strategies and challenges when using social media technologies, a panel discussion took place with representatives from Swisscom, Otto-Versand, and Cortal Consors. The panelists stated the importance of social media impact for end-user/consumers and involvements of specialists for respective developments. During the last decades the interaction between producers and consumers has clearly changed, became more specific (e.g., special advertising change for special products), and allowed for an easier way to collect opinions and exchanging helpful information. The evening was concluded with a network diner where participants could exchange their experiences with social media. This community was very surprised that research projects use social business solutions for announcing research updates. In turn, SmartenIT received positive feedback on how it keeps the homepage up to date, publishing news, and involving social media (e.g., FISE LinkedIn or SlideShare) for announcing relevant information. Thus, dissemination and experience exchange took place between UZH and industry (e.g., Deutsche Telekom, Swisscom, SAP, and Lithium Technologies). It was clearly concluded that a continuation with the current involvement of social media, SmartenIT does use up-to-date approaches for dissemination. Additionally, an expansion into other technologies, like Youtube and Twitter, could be considered to form an even broader opportunity.
Further information about the event is available in German only: |
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