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Positive Feedback for SmartenIT Social Media Activity

posted Apr 7, 2014, 3:57 AM by Corinna Schmitt   [ updated Jul 21, 2014, 7:45 AM ]
On March 18, 2014 Lithium Technologies organized a discussion event on the topic  of “Challenges & Opportunities of Social Business Solutions” with guest speaker Prof. Dr. Rene Algesheimer (UZH) in Zurich. It was pointed out how important social media is today, when advertising news, products, or research results. Furthermore, it was clearly stated that in the future there will be the embedded consumer, who knows more and expects more at the same time. Thus, it is important for industry, research facilities, and companies to invest in social media technologies and strategies. The connection of the user through the Internet-of-Things (IoT) in combination with social media solutions is not limited to SMS, Facebook, or Twitter anymore. Also Youtube, Blogs, and news tickers become highly relevant.

After presenting results of an evaluation study about strategies and challenges when using social media technologies, a panel discussion took place with representatives from Swisscom, Otto-Versand, and Cortal Consors. The panelists stated the importance of social media impact for end-user/consumers and involvements of specialists for respective developments. During the last decades the interaction between producers and consumers has clearly changed, became more specific (e.g., special advertising change for special products), and allowed for an easier way to collect opinions and exchanging helpful information.

The evening was concluded with a network diner where participants could exchange their experiences with social media. This community was very surprised that research projects use social business solutions for announcing research updates. In turn, SmartenIT received positive feedback on how it keeps the homepage up to date, publishing news, and involving social media (e.g., FISE LinkedIn or SlideShare) for announcing relevant information. Thus, dissemination and experience exchange took place between UZH and industry (e.g., Deutsche Telekom, Swisscom, SAP, and Lithium Technologies). It was clearly concluded that a continuation with the current involvement of social media, SmartenIT does use up-to-date approaches for dissemination. Additionally, an expansion into other technologies, like Youtube and Twitter, could be considered to form an even broader opportunity.

Further information about the event is available in German only: